This blog was originally posted to www.hoopcatgames.blogspot.com
Last month, HoopCAT Games took the plunge with our first order to manufacture Fill the Barn, our very first family board game.
We had asked for quotes from different sources first, some American, some Asian. Not surprisingly, we learned that we could make Fill the Barn for a lower price if we chose a Chinese factory over an American factory.
Yet when we found a US company who could meet the price we needed to make our numbers work, we chose to go with Made in the USA.
Like so many others, we know friends and family members who have found themselves unemployed as downsizing and the shift to overseas production leaves fewer jobs in our country. It breaks our hearts to see people who want to work, and yet there are not enough jobs to go around. So in some ways, it was an easy decision to choose a US company who was in our price range even when it wasn’t the lowest offer.
But will it prove to be a sound business decision for a fledgling new company?
While “Made in USA” sounds nice, purchase decisions often come down to who has the lowest price. That is when we all decide with our pocketbooks and wallets. We could have offered Fill the Barn for a few dollars less if we had made our game in China. Will families in these tight economic times be willing to pay that few dollars more for Fill the Barn because we chose US production? In a few weeks we will start to find out.